Jessica Simpson’s Daughter Maxwell Trolls Her About Her Infamous 'Chicken of the Sea' Flub

The star recently opened up to ET about sharing career milestones with her kids.

Jessica Simpson is recreating an iconic reality TV moment with her daughter, Maxwell. The singer and fashion mogul pokes fun at herself in a new ad for Chicken of the Sea, famously spoofing her own famous mix-up from the early aughts. 

"It's called Chicken of the Sea but it's not really chicken, it's tuna, so don't get confused by it," Simpson, 43, tells Maxwell, 11, in the commercial. 

The pre-teen looks bewildered as she replies, "Who would ever get confused by that?" 

"No one? Not your mom," Simpson retorts, looking away as her face dramatically drops. 

The parody is a perfect update to her famous exchange with ex-husband Nick Lachey on the then-couple's 2003 reality show, Newlyweds. At the time, Simpson asked her then-husband to clear up some confusion she had about her snack. 

Jessica Simpson and Nick Lachey during Jessica Simpson and Nick Lachey Perform on MTV's "TRL" and Promote Their New Reality Show "Newlyweds" - August 19, 2003 at MTV Studios, Times Square in New York City, New York, United States. - Theo Wargo/WireImage

"Is this chicken, what I have, or is this fish?" she asked him at the time. "I know it's tuna, but it says Chicken by the Sea." 

After a nervous laugh, she added, "Is that stupid?"  

"It's kind of crazy to think about that, you know, the confusion of chicken and tuna could launch the most successful part of your career," Simpson later said in an interview with ET. "But, you know, if I didn't have the cameras on me, that moment would've never happened and, for me, I feel like it made me human."

She continued, "It made me just like everybody else, trying to understand a question that I didn't have Google at the time to use." 

Ace Knute Johnson, Eric Johnson, Birdie Mae Johnson, Jessica Simpson, and Maxwell Drew Johnson celebrate the launch of Jessica Simpson's Fall Collection with fans and a special performance by the LA Roller Girls at Nordstrom at The Grove on September 24, 2022 in Los Angeles, California. - Charley Gallay/Getty Images for Jessica Simpson Collection

Simpson has also told ET that she is happily sharing her Newlyweds past with her kids. The star is now married to Eric Johnson, 44, and together they share three kids. In addition to Maxwell, Simpson and Johnson are also parents to son Ace, 10; and daughter Birdie, 4. 

"My kids love looking up the YouTube clips of Newlyweds or of anything that I've done. [They'll search,] 'Jessica Simpson embarrassing moments.' I'm like, 'Really guys?'" she told ET in August. "They love to do that."

"We've gone on a YouTube Newlyweds binger and they really just love to see my parents super young and married and they love to see Ashlee," Simpson said of her now-divorced parents, Joe Simpson and Tina Ann Drew, and her sister, Ashlee Simpson. "... They definitely laugh at me. They just want to make fun of me, I think."

Roy Rochlin/Getty Images

As for her own potential return to the platform, Simpson says it's a hard pass. 

"I definitely would not ever do a reality show again," she told ET. "I don't really trust putting my life in other people's hands to edit. It sounds kind of crazy. It didn't sound so crazy 20 years ago." 

She did have one concession, adding, "If I was doing something like a docuseries or a documentary, absolutely." 

The star is currently gearing up to release new music this year. 

"Music is very exciting for me right now because I have just finished writing, so now I'm about to record it," she revealed to ET in November. "My kids will be introduced to me as an artist, and that is the most powerful part about it -- to see them see me as, like, what my childhood dreams were. To watch me, as a woman, walk on stage as their mother, and be that for them. I'm very excited about that part." 

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