Kylie Jenner Files to Trademark 'Rise and Shine' -- and Twitter Has Thoughts
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Kylie Jenner is cashing in on her viral moment.
The 22-year-old cosmetics queen has filed to trademark her now-famous catchphrase, "Rise and Shine," ET confirms. According to the trademark website, Jenner has two separate trademark filings for both clothing and cosmetics. She also filed for a clothing trademark under "Riiise and Shiiinnee."
Per the filings, the trademark could cover belts, bottoms, coats, dresses, footwear, gloves, jackets, and many more articles of clothing.
People have been going wild for Jenner's "Rise and Shine" moment. The eventual meme got its start in the reality star's Kylie Cosmetics office tour video, in which she showed fans her workplace. The office includes a playroom for Jenner's daughter, Stormi, complete with a crib for nap time, and that's where the moment happens.
"We're gonna wake Stormi up and get out of here, and show you guys her room," she tells the camera in the clip, before entering her daughter's room and crooning the now-classic "Rise and Shine."
Since then, a slew of fans and celebs, including Ariana Grande, Miley Cyrus and Lizzo, have recreated the tune, or put their own spin on it.
Last week, Jenner also created jackets with the phrase and her face on it that fans can buy online. She also made a video in which Stormi jams out to a remix.
After news spread that Jenner was attempting to trademark the phrase, people on Twitter shared their thoughts.
For more "rise and shine," watch below.
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