The 22-year-old cosmetics queen has filed to trademark her now-famous catchphrase, "Rise and Shine," ET confirms. According to the trademark website, Jenner has two separate trademark filings for both clothing and cosmetics. She also filed for a clothing trademark under "Riiise and Shiiinnee."
Per the filings, the trademark could cover belts, bottoms, coats, dresses, footwear, gloves, jackets, and many more articles of clothing.
People have been going wild for Jenner's "Rise and Shine" moment. The eventual meme got its start in the reality star's Kylie Cosmetics office tour video, in which she showed fans her workplace. The office includes a playroom for Jenner's daughter, Stormi, complete with a crib for nap time, and that's where the moment happens.
"We're gonna wake Stormi up and get out of here, and show you guys her room," she tells the camera in the clip, before entering her daughter's room and crooning the now-classic "Rise and Shine."