Fans joined celebrities including Trance star Rosario Dawson and singer Jason Derulo in New York last week for a special performance by R&B star Bruno Mars.
The event last Thursday at the Cunard Building in Lower Manhattan was celebrating the launch of Samsung's new Galaxy S 4 smartphone, as well as the company's new interactive Experience Shops at Best Buy stores nationwide.
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The party kicked off with a music set by Rev Run (Joseph Simmons) of Run DMC fame, followed by a mini-concert by Mars, who played fan favorites including Locked Out of Heaven, Marry You, When I Was Your Man and Just The Way You Are.
Watch the video for a peek into the party and to hear Dawson and Boardwalk Empire star Vincent Piazza give updates on their latest projects.
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