20 Best Bra Deals on Amazon: Maidenform, Bali, Playtex & More

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Is your underwear drawer in need of a winter refresh?

The new year is a great time to upgrade your undies. We know we can count on Amazon for great deals, and the retailer's current deals on bras don't disappoint. There are tons of budget-friendly items with huge markdowns on a variety of bra styles from major brands like Savage x Fenty, Bali, Playtex, Maidenform, Vanity Fair, Calvin Klein, Coquette, Hanes and more. 

Whether you're looking for something sultry ahead of Valentine's Day or looking to replace your everyday bras, Amazon has you covered for huge savings. With cup sizes ranging from petite to plus sizes, you can find deep discounts on sports bras, bralettes, strapless bras, underwire bras, wireless bras, push-up bras, lace bras, cotton bras, nursing bras, full coverage bras, demi cup bras, illusion neckline bras, T-shirt bras, convertible bras, 1/2 cup bras, and a bunch of other bra styles. 

Ahead shop ET's picks for the best Amazon deals on bras

A full-coverage bra with a little sex appeal, just in time for Valentine's Day. 


The romantic bra is available in straight (missy) and curvy sizes. 


Made from a blend of nylon and elastane fabric, Fantasie’s full coverage illusion bra comes in navy, black, white, natural beige, and rose.


Liberate yourself with the comfort of a wire-free bra from Bali. 


The Natori Performance bra provides great support during jogging and exercise.


This deep triangle bra features skinny adjustable straps, which won't dig into or pinch your skin.


Running Girl’s comfortable and stylish one shoulder bra blends nylon and spandex for a curve-hugging and supportive fit that's great for yoga, or post-surgery recovery. This fashionable bra is available in sizes small to XX-large.

$26 $19

This sexy set, available in 11 color options, includes a lace bra and thong panties. 


Made from a blend of cotton and modal for maximum comfort, this lightly lined Calvin Klein logo Bralette is perfect underneath a t-shirt. This bra is available in grey, white, purple and more.

$44 $30

Rihanna's Savage X Fenty brand always comes through with the hottest intimate options. This unlined lace bra does not disappoint.


Stay comfortable morning, noon and night with the Playtex full-figure bra. 


A front closure shaping underwire bra from Bali. This bra provides a front closure for easy fastening.


This comfy bra has specially-designed cups for support and uplift shaping while the satiny fabric keeps you comfortable four hours.  


Hanes delivers comfort and confidence with this ultimate t-shirt bra. 


A Maidenform maximum coverage bra with underwire for support. This Extra Coverage Bra is available in over 20 different colors.


This Hanes seamless and wireless bra is the perfect bra for maximum comfort and a smooth look.


This full-coverage bra smoothes while the cushioned straps ease pressure on your shoulders. This Playtex Full Coverage Bra is also offered Black and Nude. 


Dobreva’s lace front closer bra is made from breathable and soft fabrics, and features push-up foam cups to uplift and enhance your cleavage. 


This Vanity Fair underwire bra was designed for comfort and support, but the front-adjusting straps make it easy to correct for comfort and don't show under clothes. 


If you're looking for a bra to eliminate underarm bulge, this is the one you want. 



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