Ariana Grande's r.e.m. beauty Is Launching This Friday -- Get a Sneak Peek

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r.e.m. beauty ariana
r.e.m. beauty

Ariana Grande's r.e.m. beauty is launching this Friday! The pop star's dreamy, galactic-themed makeup line, inspired by rapid eye movement sleep and her single of the same name from her 2018 sweetener album, is finally landing on Nov. 12. 

r.e.m. beauty will drop their first collection, called Ch. 01 Ultraviolet, with cosmic-style eyeshadows, lip products, eyeliners, mascaras and more. Grande has been teasing her beauty brand on Instagram. The brand has given fans a sneak peek of the exact makeup products from the debut collection, which range in price from $15 to $24. Whether you want to channel Ari's signature cat eye look and fluttery lashes or you're looking for stunning, sparkly makeup to pair with your holiday party dress, r.e.m. beauty is bound to become your next beauty obsession. 

Back in September, the upcoming Wicked star, who was recently casted as Glinda in the big screen adaptation of the Broadway hit musical, spoke with Allure magazine about her new beauty venture. 

“They’re our main storytellers and sources of communication,” Grande said of r.e.m. beauty's first drop focusing on the eyes. “I feel like you can emote more with your eyes than you can articulate sometimes.” 

"I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever," she said of the fact that there are a lot of celeb beauty brands out there. "I think that...I wear my peers’ makeup as well, just like I listen to their music. I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music.”

Sign up on the r.e.m. beauty website for launch notifications and get the details on every makeup item in Ch. 01. 

Use this luminous, melts-into-the-skin highlighter on the cheeks, eyes and body. 


The Midnight Shadows Eyeshadow Palette comes with six matte and shimmer shades. Available in three colorways -- neutral (Babydoll), cool-toned (Midnight Snack) and warm brown (Principessa). 


A liquid eyeshadow with a doe foot applicator. This liquid gel formula packs a punch in pigment, while being waterproof and long-wearing. Available in 10 matte shades and 11 lustrous shades. 


A non-sticky lip gloss formulated with plumping actives and hydrating oils. Available in nine shades. 


A clear version of the plumping lip gloss. 


A smooth matte lipstick offered in six nude shades. 


A lip marker with long-wearing, stain-like color. Available in four shades.


Inspired by Ariana's signature eyeliner looks, this liquid eyeliner has a felt tip with a long-lasting formula in a bold black shade. 


A kohl pencil eyeliner that glides on smoothly with intense pigment. Available in black, white and brown shades. 


A mascara that helps build volume to your lashes without clumping. 


For those with naturally short lashes, reach for the lengthening mascara. It also helps lift the lashes. 

R.e.m. Dream Lashes
r.e.m. beauty

This wouldn't be Ari's makeup line without falsies. The r.e.m. false lashes are fluttery faux mink styles that have a clear, weightless band. 



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