Gwyneth Paltrow Gives Herself a Vibrator in Racy Goop Holiday Commercial

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Gwyneth Paltrow
Dimitrios Kambouris/Getty Images for Netflix

Gwyneth Paltrow is having a little fun over the holidays.

In a new commercial for her lifestyle brand, Goop, Paltrow cheekily promotes the December collection of her limited-edition fashion line, G. Label. The actress displays the joys of getting ready for holiday parties while modeling a few of the looks.

"First, put on a record to set the mood. Oh, yeah," a voiceover notes. "Do everything in slow motion. Make this feeling last."

Later, Paltrow is seen double-fisting martinis and the not-so-subtle jokes continue.

"Find your favorite look, or 11 of them," the narrator says. "Look fabulous in each one. And get super high ... in your heels, of course."

Paltrow is then shown about to put a sex toy in a stocking hanging on the fireplace, before deciding to keep it for herself with a smirk.

"Do something for others, but don't forget about No. 1 ... yes, that is a vibrator," the narrator points out.

The 47-year-old actress is no doubt having some fun with a few of Goop's memorable controversies in the past, including selling a $495 vibrator for "vaginal toning." Paltrow also famously caught heat in 2017 for selling jade eggs to put in your vagina, which multiple doctors spoke out against.

Despite all the controversies, Goop is an undeniable success and Paltrow's famous pals, including Kate Hudson, recently praised her work ethic for Elle magazine's "Women in Hollywood" issue.

"Anybody who thinks that someone as successful as Gwyneth has just been floating around in caftans all day is just being rude," Hudson told the publication, adding, "I'm way more like that than Gwyneth -- I really do throw crystals around."

Meanwhile, Paltrow told Elle that her "ambition has been unleashed" when it comes to her plans for the future of Goop, which includes a television show.

"In the '90s, when I was coming up, it was a very male-dominated field," Paltrow noted. "You used to hear, ‘That actress is so ambitious,' like it was a dirty word."

ET spoke with Paltrow in September at the 2019 Emmys, where the Politician star joked that there is one thing she isn't able to do anymore -- memorize lines at her "old age."

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