ET's pre and post-game coverage: Kevin Frazier will once again be giving you a front row seat to all the Super Bowl excitement as he co-hosts Entertainment Tonight on-site from Atlanta starting Jan. 31. Also, stay tuned right here to ETonline.com as we highlight all the best moments from the game.
Who's playing?: New England Patriots vs. Los Angeles Rams. This marks the 11th Super Bowl appearance for the Patriots (the most of any team), and the first for the Rams since relocating back to California (the team previously won a Super Bowl in 1999, and appeared again in 2002, when they were known as the St. Louis Rams). The Pats were 2001, 2003, 2004, 2014 and 2016 season champs, and are fighting to regain their Super Bowl title after losing to the Philadelphia Eagles last year.
What's special about this game: This marks Patriots quarterback Tom Brady and coach Bill Belichick's ninth appearance in the Super Bowl together, the most of any quarterback-coach duo in NFL history. And while Brady, 41, has told reporters in the past that he wants to play until his "mid-40s," there's always the possibility he could announce his retirement at the end of the game. There's also speculation that Brady and Belichick could walk away together if the Pats win on Sunday.
Who's singing the national anthem?: Legendary singerGladys Knight will perform the national anthem and Beyoncé's protégés, Chloe x Halle, will sing "America the Beautiful."
"I am proud to use my voice to unite and represent our country in my hometown of Atlanta," Knight said in a statement. "The NFL recently announced their new social justice platform Inspire Change, and I am honored to be a part of its inaugural year."
Super Bowl Halftime Show: Maroon 5, fronted by Adam Levine, will headline the halftime show, and will be joined by guests rapper Travis Scott and Big Boi from the hip-hop group Outkast. "You know, I think when you look back on every Super Bowl halftime show, it is this insatiable urge to hate a little bit," Levine exclusively told ET's Kevin Frazier before the big game. "I am not in the right profession if I can't handle a bit of controversy. It is what it is. We would like to move on from it and speak through the music."
Predictions: According to the majority of sports analysts, the Patriots are slightly favored to win over the Rams on Sunday. "The Pats will continue to use that old-school approach on offense: power football, play-action and the quick passing game," NFL writer Matt Bowen predicts. "But don't forget about Belichick's defense in this one. It will challenge routes outside vs. the Rams' wide receivers."
We also polled our online staff. Here's who football fans at Entertainment Tonight think will take the Vince Lombardi Trophy:
70% voted Rams
30% voted Patriots
"The Rams will win because we deserve it!" Kevin Furuta, Los Angeles native and Senior Manager of Video Production exclaims. Fellow Rams fan Ariana Williams, a producer, agrees. "We have never gone to the Super Bowl while being in LA -- only in St. Louis -- and I was born and raised here. It's my city and it is TIME!!!! We are lonnnnnnng overdue, and it's time we brought it home to LA."
TV Editor Philiana Ng challenges her colleagues. "Patriots will win," she predicts. "Because you can't bet against the GOAT. (Also, experience matters)."
And despite being a Rams fan, Editor Alex Ungerman believes the Pats will take it home. "I absolutely hate this, but one last triumph of the Brady-Belichick old guard over hot young offensive wunderkind coach feels inevitable," he explains. "Especially if Gisele can finally get Tom to ride off into the sunset with one last victory."
Celebrity Patriots fans: You can guarantee diehard fans like Mark and Donnie Wahlberg, Lea Michele, Matt Damon, Ben Affleck, Chris Evans, Elizabeth Banks, and Brady's wife, Gisele Bündchen, will all be cheering for another Pats victory on Sunday.
Celebrity Rams fans: Because the Rams just recently relocated back to Los Angeles in 2016, they're still building up their loyal A-list fan base. That being said, Hollywood erupted when the Rams became the NFC Champions, with everyone from Ellen DeGeneres to LeBron James, Magic Johnson, Snoop Dogg, Ryan Seacrest and Danny Trejo congratulating the team on their road to the Super Bowl.
Star-studded commercials: Even if you're not the biggest football fan, there's always the commercials to look forward to during breaks from the game. Christina Applegate is starring in her first-ever Super Bowl commercial with M&M'S, while Cardi B, Lil Jon and Steve Carell have teamed up with Pepsi. Other celebrities featured in the Super Bowl ads include Luke Wilson, Serena Williams, Alex Rodriguez and Jeff Bridges.
Who do YOU want to win Super Bowl LIII? Do you think there will be any surprise appearances during the halftime show? Share your thoughts with @etnowand @desireemurphy_ on Twitter!