The Official Usher Super Bowl Merch Collection Is Here: Shop the Limited Edition Apparel, Accessories and More

Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
The Official Usher Super Bowl Merch Collection Is Here
NFL/Wilson Sports

With fly helmets, hoodies and even an official football, these pieces will have you saying "Oh my gosh, I'm so in love."

To celebrate his upcoming Super Bowl Halftime Show, the legendary artist Usher has co-designed a capsule collection that's just as hot as his iconic music. 

Featuring an epic lineup of products from sportswear brand Mitchell & Ness, hat company New Era Cap, helmet leader Riddell Sports and the innovative Wilson Sporting Goods, Usher's got us falling in love with his Super Bowl LVIII collaborations, available today Feb. 7. 

Shop Usher's Super Bowl Collection

"I can't wait to hit the stage at the Apple Music Super Bowl LVIII Halftime Show for a 30-year celebration of my music in Las Vegas," Usher said in a statement. "There is no better way to get fans pumped about the performance than with a one-of-a-kind merchandise collaboration with the NFL, with designs that embody my style. I hope to see all my fans decked out in pieces from the collection."

We won't be surprised if these cool pieces fly off the shelves, so you'll want to score these limited-edition products before they sell out. From stylish hoodies to commemorative ball caps and special-edition footballs, this collection will make you wanna...add everything to your cart. 

Below, shop Usher's 2024 Super Bowl capsule collection.

Wilson x Usher Super Bowl LVIII Collab Football

Wilson x Usher Super Bowl LVIII Collab Football
NFL

Wilson x Usher Super Bowl LVIII Collab Football

Neon foil makes this black football from Wilson stand out. It also features Usher's signature on the bottom panel. 

Mitchell & Ness Black Pullover Sweatshirt

Mitchell & Ness Black Pullover Sweatshirt
NFL

Mitchell & Ness Black Pullover Sweatshirt

Made with 100% cotton, this screen printed hoodie will be warm and cozy.

Mitchell & Ness Black Coaches Full-Snap Jacket

Mitchell & Ness Black Coaches Full-Snap Jacket
NFL

Mitchell & Ness Black Coaches Full-Snap Jacket

Stay warm while looking stylish in this black and white snap jacket.

Super Bowl LVIII – which is airing on CBS and streaming live on Paramount+ – is at Allegiant Stadium in Las Vegas, Nevada, and has the Kansas City Chiefs facing off against the San Francisco 49ers. Keep checking ETonline for more from the big game, including photos, exclusive interviews and more.

RELATED CONTENT: