Best Amazon New Year Deals on Baby Essentials

Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
Kids and baby deals
Getty Images

The new year is here and Amazon's New Year Sale is full of deep discounts and markdowns! 

Now's the perfect time to grab deals for the whole family, including your little ones. A range of kids, baby products and gear for newborns are on sale even after the holidays. Shop major deals on baby clothing, shoes, accessories, strollers, toys and so many more items. 

Amazon's New Year Sale has a bunch of additional discounts on tons of other times including, electronics, home decor items, women’s clothing, kitchen accessories, camping gear, travel gear, winter clothing, designer handbags, sweaters, winter coats, sleepwear, designer dresses, designer sunglasses, activewear, designer backpacks, swimwear, men's clothing, jewelry, loungewear, tie dye, watches, handbags, furniture and bedding, daily essentials and more. 

With their new guide section, Amazon has made it incredibly easy to shop for everything you need to tackle your New Year’s resolution and self-care to start your New Year off right. Amazon features deals on health & wellness, beauty, activewear, fitness & outdoors, subscription boxes, home & kitchen, and more. In this pretty-budget-friendly price range, you'll find ET’s top picks on gifts for your loved ones or something for yourself, including home gym equipmentface masks for exercisingself-help booksmeal kitsskincarefitness trackersleggingsactivewearrunning shoes, and more! Whether you are shopping for that special someone, or treating yourself, there are tons of great deals at Amazon’s New Year, New You sale event just a click away.

Be sure to log into your Prime account to unlock all the discounts. If you don't have a Prime membership yet, sign up for a 30-day free trial.

Shop our top picks below and check back as we update you with more on Amazon's New Year Sale

Touched by Nature Unisex Baby Organic Cotton Bibs
Touched by Nature Unisex Baby Organic Cotton Bibs
Touched by Nature Unisex Baby Organic Cotton Bibs
These bibs are too cute to pass up. They have a hook and loop closure and the multi-layered organic cotton absorbs drools and spills.

A breastfeeding pillow is a must-have for baby's nursery, but this one is unique because you can adjust its height so baby can nurse comfortably. 

Even Flo
This baby travel system is a stroller, car seat and baby carrier all in one. It's easy to click the carrier in and out of the stroller when you need a car seat. It doesn't just hold baby — it has a full storage basket and two cup holders for mom. 

Diaper Bag Backpack, RUVALINO Multifunction Travel Back Pack Maternity Baby Changing Bags, Large Capacity, Waterproof and Stylish, Gray
There's a good reason this is a best seller among Amazon baby essentials: it's stylish and practical. If you're just starting a list for your baby shower, this bag can double as a hospital bag before the baby arrives. And when baby gets here, you'll be prepared for anything. It holds everything a newborn baby needs—teethers, toys, bottles, baby clothes, cloth diapers — and it's on sale!     

The Pure Sleep Therapeutic crib mattress is an investment for your baby. While a swaddled baby sleeps comfortably with this mattress, it also works well for older babies and toddlers. It comes with waterproof covers that wipe clean with a damp cloth as well.  

New Medela
If you didn't get a breast pump in your new parent welcome box, you might want to jump on this deal. You get a full electric breast pump system at $90 off the original price. Bonus: it's portable. 

The First Years
After a day of diaper changes, give baby a spa treatment in this tub. It's designed to keep babies comfortable while they bathe.

A versatile video monitor to keep an eye on baby. 

If you forgot to put nursing bras on your Amazon baby registry, now's the time to buy! You can save more than $20 on this 5-pack of nursing bras. They're designed to keep mom and baby comfortable with removable padding and a one-step feeding clasp.

If you haven't put together your baby registry yet, you might want to put this diaper bag on it. This roomy bag has enough pockets and compartments to carry all of your baby gear. It comes with a detachable bottle holder and changing pad — all for under $50.

Make sure corner protectors are part of your baby-proofing tool kit. The soft, transparent material covers sharp corners to keep babies and toddlers safe from bumps and bruises. 

Take baby's temperature the easy way with this medical grade thermometer. It's an infrared thermometer that allows you to take your child's temperature without touching them.

Turn it on and the work is done for you. This Papablic Baby Bottle Electric Steam Sterilizer and Dryer is an easy to use and perfect for a complete clean. Hurry on this deal, supplies are going fast!

Amazing Baby
Every new mom should be armed with a sleep sack for baby. Made with breathable cotton muslin, babies stay comfortable and safe while they sleep in this wearable blanket. 

These Carter Footed Fleece Sleep and Play suits comes in multiple prints and colors. The thick, soft material makes these pajamas great for snuggling on cold winter nights.

Diaper Dekor Plus Pail
Every nursery needs a diaper pail, but this one is a game-changer: It's hands-free. 

Arguably the chicest pacifier accessory. These teethers are made of 100% food grade silicone to keep baby safe and soothed. 

This Wohome Wireless Baby Monitor features a TEM/Sound Alert, 2-Way Talk, One-Click Zoom, Thermal Monitor, Night Vision, and displays a 900ft Range.

A lightweight stroller is a must. This Summer 3Dlite+ Convenience Stroller is one you can take anyway. Grab one while it's over 20% off and supplies still last.

ake sure baby is safe all night long with this movement sensor pad. It has 4 adjustable sensitivity levels and beeps to wake baby when it's necessary. Grab this limited-time deal while it's available!

Lusso Gear
Lusso Gear Kids Travel Tray
Lusso Gear
Keep your little one entertained on your next road trip with this convenient tray. It comes with pockets to hold markers and crayons and a dry-erase board that doubles as portable table. The entertainment center is complete with a tablet stand. 

You're not a regular mom, you're a cool mom. This stylish bag holds all the baby items you need for a day out, plus stuff for mom!  

Baby is ready to eat when you are with the hook on high chair. The portable high chair folds up and has a carrying bag so baby can join you for dinner wherever you go. 

Dr. Brown's
It's never been easier to clean your newborn's bottles. This Dr Brown Microwave Steam Sterilizer is a must-have for all parents, especially through a time like now!

This Kolcraft lightweight stroller is perfect for travel. Easy-to-fold and has an extended canopy to protect baby's skin from the sun, but it has a peekaboo window so you can keep an eye on baby. 


Amazon's New Year, New You Sale: Best Deals on Home Decor

The Best Amazon New Year, New You Deals on Leggings

New Year, New You: Everything You Need to Stay Healthy and Organized

Celebs Show Off Their Adorable Babies

Best Amazon New Year Deals on Bras

Amazon's New Year Sale: Get Up to 40% Off Skechers Shoes

Best Amazon Deals: Save Up to 45% on UGG Boots, Slippers and More

Best Amazon New Year, New You Deals on Athleisure and Activewear

Amazon's New Year Sale: Save Up To 50% Off Designer Shoes

Oprah’s Favorite Things: Shop the List Now