Pantone's 2023 Color of the Year Is Here: How to Incorporate Viva Magenta into Your Home, Wardrobe and More

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Pantone color of the year 2023
Our Place

Shop clothing, makeup and home decor inspired by the empowering new color of the year.

The Pantone Color Institute just announced its color of the year for 2023, and happens to be the perfect jewel tone for winter: Viva Magenta. The Pantone color of the year is chosen to encapsulate the current cultural climate, and the bold ruby-red shade symbolizes an age of fearlessness, optimism and strength.

"In this age of technology, we look to draw inspiration from nature and what is real," said Leatrice Eiseman, Pantone's executive director, in a statement. "PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."

So, how can we bring this brazen color into the new year? We've gathered everything you need to viva magenta with vibrant clothing, beauty and home decor. Below, shop our favorite ways to incorporate Pantone's color of the year into our wardrobes, makeup collections and homes.

Pantone Color of the Year-Inspired Clothing

Cariuma Oca Low Pantone Viva Magenta/Off-White Canvas

Cariuma

Sustainable sneaker brand Cariuma's official collab with Pantone includes this low-top sneaker in the year's signature magenta hue.

lululemon Invigorate High-Rise Tight 25"

lululemon

Tackle your 2023 fitness goals with a new workout set in an empowering shade — matching sports bra available here.

$128 $99

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Wolf and Badger Halycon Stud Earrings

Wolf and Badger

Adorn your ears with the color of the year, complete with a rose gold setting.

Abercrombie and Fitch Ribbed Polo Midi Sweater Dress

Abercrombie and Fitch

A cozy sweater dress is a must-have for the winter, especially in the year's new "it" color.

MEROKEETY Women's Open Front Long Lantern Sleeve Cardigan

Amazon

Bundle up this winter in a thick, oversized cardigan with chic lantern sleeves.

$43 $37 with coupon

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Pantone Color of the Year-Inspired Home Decor

Our Place Always Pan

Our Place

The internet's favorite eight-in-one Always Pan just happens to come in a gorgeous magenta hue — part of the brand's collab with Selena Gomez. 

West Elm Silky TENCEL™ & Cotton Matelasse Duvet Cover

West Elm

Refresh your bedding with a bold new duvet cover in a silky tencel and cotton matelasse fabric.

Voluspa Goji Tarocco Orange Candle

Amazon

If you're not ready to commit to new bedding, you can still incorporate the color of the year into your home with a luxe new goji berry, mango and orange-scented candle.

Godinger Dublin Crystal Red Whiskey Glass (Set of 4)

Wayfair

Serve up some cocktails for the new year in some jewel-toned whiskey glasses.

$35 $31

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Barefoot Dreams CozyChic Throw Blanket

Nordstrom

Keep it cozy with a new microfiber throw blanket that won't shrink, pill or wrinkle.

Pantone Color of the Year-Inspired Beauty

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Sephora

Just a tiny dot of this liquid blush is enough to give your cheeks a healthy-looking flush.

Juvia's Place The Berries Eyeshadow Palette

Ulta

Create powerful eye looks with this magenta-toned palette from Juvia's Place.

$15 $8

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Charlotte Tilbury Matte Revolution Lipstick in The Queen

Charlotte Tilbury

You'll feel ready to take on anything when you swipe on this bold magenta lipstick.

Shiseido Essential Energy Hydrating Cream

Ulta

Shiseido's Essential Energy Hydrating Cream is a fast-absorbing moisturizing cream that supports skin's natural production of Hyaluronic Acid for deep, intense moisture.

$50 $25

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NARS Afterglow Lip Balm

Sephora

Keep your lips hydrated with a sheer glossy tint from NARS.

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