The Best New Product Launches to Refresh Your Beauty Routine: Shop Olaplex, Kosas, Charlotte Tilbury and More

“I found so many eye creams didn’t work with concealer or provide all the benefits I was looking for," wrote one reviewer of ILIA's new eye cream. "Bright Start targets my concerns and feels amazing in the morning as a wakeup call for eyes. It doesn’t hurt that there’s a cooling effect with an applicator that doubles as a massage tool.”

While it technically dropped in December 2022, the B3 Nice niacinamide serum is the latest addition to the Sunday Riley family. The water-based serum uses a blend of 10% niancinaimide and trans-resveratrol to brighten dark spots and even out your skin tone.

Also a late December 2022 release, this retinol treatment from Laneige claims to reduce the appearance of fine lines and wrinkles with the addition of hyaluronic acid and peptides.  

Hailey Bieber-approved clean beauty brand Kosas is beloved for its hydrating concealer, but its latest base offering gets your skin glowing with a pearly finish and lightweight formula. You can use it as a sheer foundation, mix it with your favorite base or treat it like a spot highlighter.

Available in three shades, this matte liquid blush gives your cheeks a buildable, natural-looking wash of color.

Manifest the start of spring with a juicy new product from Tower28. The vegan tinted lip balm comes in four punchy shades: coral Squeeze, berry Drink, sheer pink Shake and sheer nude Mix.

This two-in-one concealer has a full-coverage matte stick on one end and lightweight illuminating liquid on the other to simplify your makeup routine.

Lip oils have been majorly popular for the past year, and now NYX is getting in on the trend with an affordable, hydrating high-shine oil available in eight colors.

If you're craving a full-coverage foundation that still looks natural on the skin, KVD's new Good Apple serum foundation might just be your new holy grail — available in 40 shades.

There's nothing we hate more than walking around with wet hair in the winter, which is why we're always tempted to delay wash days for as long as possible. Thanks to cult-favorite haircare brand Olaplex's dry shampoo, you can keep your hair smelling and feeling fresh way longer.

"The Living Proof No Frizz Smooth Styling Serum has quickly become a staple in my hair care routine," said one glowing review of this smoothing serum. "I have thick, coarse hair that tends to frizz, but this serum has done wonders. It provides a smooth blowout in half the time, while adding softness and shine to my hair."

The latest offering from Briogeo, this conditioner claims to promote thicker, fuller-looking hair by nourishing your locks with biotin, vitamin E and copper peptides.

From the same parfumerie as TikTok's beloved Delina, Parfums de Marly's latest offering is an uplifting, cozy musk with white peach and orange flower — perfect for transitioning from winter to spring.

Valentino's Donna Born in Roma fragrance has been revered in the perfume world since its release in 2019, and its latest iteration is enhanced by sensual jasmine, bourbon vanilla and amber with a base of woodsy benzoin.

Another romantic fragrance release ahead of Valentine's Day, KILLIAN Paris' latest addition is an enchanting blend of aromatic orange Blossom, resinous ciste labadanum and comforting vanilla.