Amazon's New Year Sale for Fashion Lovers -- Savage x Fenty, Ugg, Tory Burch and More

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Amazon Black Friday 2020 Fashion Deals

Looking for a fashionable gift for a fashionable friend? Amazon's New Year Sale event has a ton of stylish options for you to choose from. The online retailer giant has released its New Year, New You gift guide, and the fashion gift category is filled with clothing and accessory goodies from big brands. 

To make shopping easier for the New Year, ET Style has combed through the site to gather the best fashion items to buy on Amazon. Some of our favorites include a gorgeous bra and underwear set from Rihanna's Savage x Fenty, chic stud earrings by Tory Burch, waterproof UGG boots and tie-dye loungewear from Amazon's The Drop. 

With their new guide section, Amazon has made it incredibly easy to shop for everything you need to tackle your New Year’s resolution and self-care to start your New Year off right. Amazon features deals on health & wellness, beauty, activewear, fitness & outdoors, subscription boxes, home & kitchen, and more.

In this pretty-budget-friendly price range, you'll find ET’s top picks on gifts for your loved ones or something for yourself, including home gym equipment, face masks for exercising, self-help books, meal kits, skincare, fitness trackers, leggings, activewear, running shoes, and more! Whether you are shopping for that special someone, or treating yourself, there are tons of great deals at Amazon’s New Year, New You sale event just a click away.

Browse through our top picks of the best fashion holiday gifts from Amazon's New Year Sale ahead. 

These Gucci sunglasses for women feature a large square lens shape. The temples are adorned with a prominent interlocking Gucci GG logo. 

Personalized jewelry like this initial ring from ByChari -- the same jewelry brand that designed Michelle Obama's 'VOTE' necklace is a great option for yourself, your mom, your sister, your best friend, or anyone else you might be shopping for.

These Tory Burch Milgrain Logo Hoop Earrings are crafted from plated and polished brassworks. Tory Burch works their signature double 'T' logos into small cut-out studs with decorative edging based on Etruscan jewelry. 

Savage X Fenty
Gift this stunning lavender lace bra and underwear set from Savage X Fenty, designed by Rihanna. 

The elegant Kate Spade Patterson Drive Dome Satchel is a classic for anyone's wardrobe. It comes in four great colors: black, rosy-cheeks, soft taupe and spruce but the best part is it's 59% off the original price. 

The Kate Spade Jackson shoulder bag features pebbled leather and interior and exterior pockets. 
$129.18 AT AMAZON (REGULARLY $147.97)

This chic pebbled leather flap bag has a top handle when you need a handbag but can transform into a satchel with the crossbody strap. 

Herschel Nova Backpack
This Herschel Nova Backpack is designed with dual top carrying handle straps as well as shoulder straps. 

Tory Burch
These chic Tory Burch logo earrings will add a touch of glamour to any look. 

Heart-shaped anything for Valentine's Day is a must, so it's safe to say we're obsessed with these chic heart hoop earrings designed by Simone I. Smith. (It was also featured in Oprah's Favorite Things 2020.) A portion of the proceeds will benefit American Cancer Society. Save an extra 20% when you apply the coupon. 

With a clean interface and five chic band colors (including Mulberry, pictured here), the Fitbit Versa Lite can be worn all day, every day.

Loungewear is key right now. These super comfortable pants by Paskho have an elasticated waistband, drawcord, zipper pockets and banded cuffs. 

Your new favorite leggings are here. This pair by ICONI features a supportive waistband, moisture-wicking fabric and a seamless fit. It's squat-proof, too!

Who wouldn't want a fluffy pair of slippers? This criss-cross pair features a cozy fleece upper and memory foam insole. 

Complete your travel outfit with this Kate Spade Larchmont Leather Backpack. It is the perfect stylish leather backpack when you're on-the-go.

Gift the ultra-chic and timeless Ray-Ban aviator sunglasses. 

UGG's newest boot style is waterproof, designed with faux shearling enclosed in a cool clear upper. 

Nixon Time Tellerv
A sleek all-black stainless steel Nixon watch that's water-resistant up to 100 meters. 

Gift this adorable mini version of the iconic Fjallraven backpack.

A classic UGG mini boot with a plush faux fur collar. This boot is also available in Charcoal and Black.

An elegant A-line dress with cold shoulder detail for special occasions.



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