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Amazon's New Year Sale for Fashion Lovers -- Savage x Fenty, Ugg, Tory Burch and More

By ETonline Staff 10:13 AM PST, January 13, 2021

Each product has been selected and reviewed by our editorial team; however, we may receive affiliate commissions from some links to the products on this page. Prices listed are subject to change by the retailer. Promotions in this article are subject to availability, expiration and other terms as determined by partner.

Amazon

Looking for a fashionable gift for a fashionable friend? Amazon 's New Year Sale event has a ton of stylish options for you to choose from. The online retailer giant has released its New Year, New You gift guide, and the fashion gift category is filled with clothing and accessory goodies from big brands.

To make shopping easier for the New Year, ET Style has combed through the site to gather the best fashion items to buy on Amazon. Some of our favorites include a gorgeous bra and underwear set from Rihanna's Savage x Fenty, chic stud earrings by Tory Burch, waterproof UGG boots and tie-dye loungewear from Amazon's The Drop.

With their new guide section, Amazon has made it incredibly easy to shop for everything you need to tackle your New Year’s resolution and self-care to start your New Year off right. Amazon features deals on health & wellness, beauty, activewear, fitness & outdoors, subscription boxes, home & kitchen, and more.

In this pretty-budget-friendly price range, you'll find ET’s top picks on gifts for your loved ones or something for yourself, including home gym equipment, face masks for exercising, self-help books, meal kits, skincare, fitness trackers, leggings, activewear, running shoes, and more! Whether you are shopping for that special someone, or treating yourself, there are tons of great deals at Amazon’s New Year, New You sale event just a click away.

Browse through our top picks of the best fashion holiday gifts from Amazon 's New Year Sale ahead.

Gucci Square Sunglasses

Amazon

Gucci Square Sunglasses

These Gucci sunglasses for women feature a large square lens shape. The temples are adorned with a prominent interlocking Gucci GG logo.

$175 AT AMAZON (REGULARLY $375)

ByChari Gold-Filled Initial Ring

Amazon

ByChari Gold-Filled Initial Ring

Personalized jewelry makes for a great gift like this initial ring from ByChari -- the same jewelry brand that designed Michelle Obama's 'VOTE' necklace.

$60 AT AMAZON

Tory Burch Milgrain Logo Hoop Earrings

Amazon

Tory Burch Milgrain Logo Hoop Earrings

These Tory Burch Milgrain Logo Hoop Earrings are crafted from plated and polished brassworks. Tory Burch works their signature double 'T' logos into small cut-out studs with decorative edging based on Etruscan jewelry.

$89 AT AMAZON

Savage Not Sorry Half Cup Bra With Lace & High Leg Lace Brazilian

Savage X Fenty

Amazon

Savage Not Sorry Half Cup Bra With Lace & High Leg Lace Brazilian

Savage X Fenty

Gift this stunning lavender lace bra and underwear set from Savage X Fenty, designed by Rihanna.

BRA

UNDERWEAR

Kate Spade New York Patterson Drive Small Dome Satchel Purse

Amazon

Kate Spade New York Patterson Drive Small Dome Satchel Purse

The elegant Kate Spade Patterson Drive Dome Satchel is a classic for anyone's wardrobe. It comes in four great colors: black, rosy-cheeks, soft taupe and spruce.

$103.90 AT AMAZON (REGULARLY $299)

Kate Spade Jackson Top Zip Pebbled Leather Crossbody Bag

Kate Spade New York Jackson Soft Pebbled Leather Medium Flap Shoulder bag

Amazon

Kate Spade Jackson Top Zip Pebbled Leather Crossbody Bag

The Kate Spade Jackson shoulder bag features pebbled leather and interior and exterior pockets.

$129.18 AT AMAZON (REGULARLY $147.97)

Kate Spade Jackson Soft Pebbled Leather Medium Flap Shoulder Bag

Amazon

Kate Spade Jackson Soft Pebbled Leather Medium Flap Shoulder Bag

This chic pebbled leather flap bag has a top handle when you need a handbag but can transform into a satchel with the crossbody strap.

$130 AT AMAZON (REGULARLY $215)

Nova Backpack

Herschel

Amazon

Nova Backpack

Herschel

This Herschel Nova Backpack is designed with dual top carrying handle straps as well as shoulder straps.

Logo Flower Resin Stud Earring

Tory Burch

Amazon

Logo Flower Resin Stud Earring

Tory Burch

These chic Tory Burch logo earrings will add a touch of glamour to any look.

REGULARLY $86.82

Simone I. Smith Sweetheart Hoops

Amazon

Simone I. Smith Sweetheart Hoops

Heart-shaped anything for Valentine's Day is a must, so it's safe to say we're obsessed with these chic heart hoop earrings designed by Simone I. Smith. (It was also featured in Oprah's Favorite Things 2020.) A portion of the proceeds will benefit American Cancer Society. Save an extra 20% when you apply the coupon.

$179.99 AT AMAZON

Versa Lite Edition Smartwatch

Fitbit

Amazon

Versa Lite Edition Smartwatch

Fitbit

With a clean interface and five chic band colors (including Mulberry, pictured here), the Fitbit Versa Lite can be worn all day, every day.

REGULARLY $159.95

Serene Ultra Comfortable Pants

Paskho

Amazon

Serene Ultra Comfortable Pants

Paskho

Loungewear is key right now. These super comfortable pants by Paskho have an elasticated waistband, drawcord, zipper pockets and banded cuffs.

Seamless High-Waisted Legging

Iconi

Amazon

Seamless High-Waisted Legging

Iconi

Your new favorite leggings are here. This pair by Iconi features a supportive waistband, moisture-wicking fabric and a seamless fit. It's squat-proof, too! It's such a great gift, be sure to grab a pair for yourself as well.

Cross Band Soft Plush Fleece House Indoor or Outdoor Slippers

Halluci