Prime Day 2021: Day 2 Is Here! What You Need to Know
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Prime Day 2021 - Day 2 is happening now, Tuesday, June 22 and we're on deal alert! Whether you're looking for a huge markdown on an item you've had your eye, your daily routine is shopping at Amazon for deep discounts, or you're the type of shopper to wait for the big sales, ET Style has all the information you need to know about the second day of Amazon's epic shopping event.

From the official Prime Day event dates and times to top picks from what will undoubtedly be a vast array of must-have products (with incredible Amazon Prime Day discounts in tow), we'll be keeping a finger on the pulse of everything to know ahead of one of the biggest shopping days outside of Black Friday and Cyber Monday to keep you on top of it all.

Not sure about signing up for Prime? Now is the perfect time to test it out with Amazon's Prime Day free trial, and we've got more information on that below. But in case you can't wait until Prime Day to start shopping, we've also rounded up early deals on the best products from Amazon, from home decor to activewear, travel gear and luggage for a sneak peek.

Scroll down to read up on everything we know about Amazon Prime Day 2021, and be sure to keep checking back as we continue to update it with more information as the sale continues. 

When is Amazon Prime Day 2021?

Perhaps you've asked yourself one question: When is Amazon Prime Day? It's understandable, seeing that the shopping site delayed its biggest sales event of the year to October last year just ahead of the holiday shopping season due to the coronavirus pandemic. But this year, Amazon has returned to its regularly programmed annual Prime Day season, summer.

The behemoth online retailer announced on June 1 that Prime Day 2021 kicked off on Monday, June 21 at 12 a.m. PT and end on Tuesday, June 22 at 11:59 p.m. PT. Now is the time... and soon! 

The confirmation comes after sites like CBS News, Wirecutter, Bloomberg and other outlets reported that Prime Day 2021 would take place over two days in late June, with a second shopping event in the fall so you can shop for holiday gifts (yeah, you and your bank accounts will want to build some stamina). 

What will be available for Prime Day?

We're still learning more about exactly what will be on sale for Prime Day 2021. Like every Prime Day sale that's come before it, this year's sale event surely had early Prime Day deals up for grabs for shoppers like it would during the holiday season -- like TV deals, laptop deals or a deal on an iPad, Macbook or Apple watch. But if there were any specific products we'd advise to keep on your radar to get the best Amazon Prime Day deals, it's Amazon products. Perhaps you've been keeping some Amazon devices (like an Amazon Kindle e-reader to go with a Kindle Unlimited subscription, a Ring Video Doorbell, a Fire TV Stick, Fire tablets or an Amazon Echo smart speaker) in your cart over the previous year. Well, now's your chance to finally get a one for yourself -- at a lightning deal. In the past, asking Alexa would've scored you exclusive Amazon Prime Day deals. This year, be sure to ask Alexa "What are my prime day deals?" to hear the best lightning deals at Amazon's huge day.

If last year's epic Summer Sale was any clue, we're seeing incredible fashion deals on women's clothing, men's clothing, shoes, designer handbags and so much more from brands like Levi's, Ray-Ban, and Amazon's own fashion brands. 

This is also the perfect time to get a head start on your holiday shopping. Along with Amazon's expansive line of products, Prime Day shoppers will be able to find everything they could need; laptop deals, home and kitchen gear, clothes, toys and so much more. And if you aren't sure where to start, don't worry—we'll be keeping you posted on all of the Prime deals we'll be bookmarking for ourselves.

Who can shop the Amazon Prime Day sale?

Anyone with an Amazon Prime membership can get in on Prime Day. But if you aren't already an Amazon Prime member, you can sign up for a 30-day free trial (which can be used during the retailer's biggest event of the year). Let's face it, the deals are so good, you don't have to wait until Black Friday and have no reason not to sign up for an account -- even if you're only using it for a Prime Day deal. For even more convenience, download the amazon app to get these amazon prime day deals straight to your phone.

Among the many benefits to having an Amazon Prime account -- including access to Prime Video, exclusive television shows and film and fast shipping -- you'll be able to shop Amazon's largest sale of the year. If you want a coupon or two, we've gathered some of the best coupons on Amazon. For convenience, download the amazon app to get these deals straight to your phone.

Among the many benefits to having an Amazon Prime account -- including access to exclusive television shows and film and fast shipping -- you'll be able to shop Amazon's largest sale of the year.


You can also expect other top retailers to release huge discounts around Amazon Prime Day as well including Walmart, Target, Best Buy and More! Be sure to check back as ET Style updates this page with more details on Amazon Prime Day 2021 as we learn more. 

Shop Prime Day deals now. 

The noise-cancelling Apple AirPods Pro is always a good gift idea. The wireless earbud headphones are 24% off on Amazon, and Prime members get free one-day shipping. 


Prime Day is always the best time to score a great deal on Amazon devices. 


Stock up on Jessica Alba's Honest Beauty Demi Matte Lip Crayon, which is 20% off right now. We love the bright strawberry shade for summer. 

$11 (REGULARLY $13)

Score the viral booty-lifting leggings Lizzo wore for just $12. 

$10 (REGULARLY $30)

This 32" Toshiba TV is on sale for 10% off. 

$180 (REGULARLY $200)